Sykes Harley-Davidson Marketing Specialist
We have an exciting opportunity for a creatively minded marketing specialist to join the UK’s leading Harley-Davidson Dealership.
We are looking for an ideal candidate to take the reins of our well-established marketing presence.
Sykes H-D is one of the leading Harley-Davidson Dealerships in the UK and Europe, being a multi award winning Dealership with National and Global awards.
If you’re driven and ambitious and would like to be part of a successful company that represents one of the world's most iconic brands, then we’d love to hear from you!
Please email CVs to stevew@sykeshd.com
Report to: Managing Director and Senior Management
Location: Holmes Hill, Lewes BN8 6JA
Duties to include:
- Manage owned social channels including Facebook, Instagram and YouTube whilst creating, curating and posting content in line with company priorities.
- Work on campaign creation and strategies, both nationally and locally to create brand equity and increase customer traffic both in store and online.
- Work with management to identify the current and future focus and develop strategies based on Harley Global and owned priorities.
- Maintain, expand and develop the company website to ensure brand compliance is adhered to and campaigns are actively promoted.
- Take ownership and develop Google Business channels for SEO improvements, analytics and increased company share.
- Increase and engage with brand audience through all social media channels, whilst impacting customer decision making with a unique and identifiable voice and style across all channels.
- Utilise all social media platforms and deliver high quality content based on channel needs and strengths.
- Create B2C strategies through Mailchimp and increase owned audience share and value.
- Build campaign activation for all new and current projects with a clear outline for content production and acquisition.
- Define and push clear affiliation with all owned and 3rd party assets.
- Liase with key publications for improved relationships alongside print and digital campaigns for increased brand positioning.
- Utilise data and analytics to report to management to ensure all traffic avenues are maximised.
Minimum requirements:
- Experience within a marketing-based role, working on marketing strategy and hands on implementation.
- Proven track record of managing marketing campaigns, budgets and reporting on ROI
- Proficient in various social media and digital marketing platforms such as Facebook, Instagram, Google Analytics, Mailchimp, and content management systems.
- High levels of integrity and ethical conduct
- Positive mindset and a want to create and drive growth
Desirable requirements:
- Experience using Adobe Creative Cloud, or similar design and content editing software.
- Knowledge of Harley-Davidson motorcycles, brand and culture.
- Full motorcycle licence.
What we offer:
- Competitive salary based on experience.
- Biannual bonus incentive scheme
- On site parking
- Discount on Harley-Davidson clothing, parts and accessories.
- An opportunity to work with one of the world's leading brands!
